Ident is short for identification, especially in informal or technical use. It is a short sequence shown at the beginning of a film, during the sequence the film production company linked with the particular film are identified.
Walt Disney's current ident
For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world.
http://thewaltdisneycompany.com/about-disney/disney-history
Design
The walt disney indent is 15 seconds long and shows before every disney movie. The ident denotes a blue screen and a castle which slowly fades onto the screen. White font then appears at the bottom of the screen which says 'Walt Disney Pictures' A shooting star the goes around the castle, creating a semi circle over the top of the castle.
Intention
The connotations of the castle could be attempting to create a sense of magic. As many walt disney films are mystical and about fantasy worlds this could be a link to their films. Disney films are aimed at young children therefore the shooting star could be there for the children watching to make a wish and again feel magical. The design is very child-like which may be again to link with their target audience.
Dreamworks Ident
Design
Th dream works design is also childlike. The ident denotes a person being carried through the clouds, and onto the moon by balloons. The balloons then continue to float and pop and form into text which says 'dream works' The text is multi coloured which again suits the typical audience of dream works films, which is children.
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